B2B Bundle Pricing for Shopify Wholesale Merchants
Why Bundle Pricing Works Differently for B2B
B2B and wholesale buyers think in quantities. Where a retail customer might buy 2 or 3 items, a trade customer might buy 20 or 50. The bundle mechanics are the same, but the tier thresholds and discount percentages need to reflect the economics of wholesale purchasing. A first tier at 3 items makes sense for retail. For wholesale, your first meaningful tier might start at 12 or 24 units.
The good news is that Bundle MixMatch lets you set up to 5 discount tiers, which gives you enough granularity to cover both retail and trade customers with the same bundle structure, or create dedicated wholesale bundles with thresholds calibrated for trade order sizes.
Structuring Tiers for Trade Buyers
Effective B2B bundle tiers follow the same logic as retail tiers but at a different scale. Start by calculating your average wholesale order size by unit count, then set your first tier just above that average. This ensures the majority of trade buyers are already within reach of a discount and just need to add a few more units to unlock it.
A typical B2B tier structure might look like this: buy 12 units and save 10%, buy 24 and save 15%, buy 48 and save 20%. The exact numbers depend on your margins and the typical behaviour of your wholesale buyers. Check the how it works guide for the full tier setup process.
Product Selection for Wholesale Bundles
Wholesale buyers often want to stock a range across variants. A bundle that includes multiple colourways, sizes, or flavours of the same core product suits trade customers well. They can mix the selection to suit their own retail customers rather than being locked into specific combinations. This is exactly what mix-and-match enables, and it is a strong differentiator from fixed wholesale packs that force buyers to take stock they may not need.
Getting Started
Set up a dedicated wholesale bundle in Bundle MixMatch with tier thresholds matched to your trade order sizes. If you have questions about the setup, the FAQ covers the key configuration options.