Using Heatmaps to Optimise Your Shopify Bundle Pages

What Heatmaps Reveal About Bundle Page Behaviour

A heatmap shows where visitors are clicking, tapping, and spending their attention on a page. On a bundle product page, the most valuable data points are: whether visitors are scrolling to where the bundle widget is placed, which products within the bundle they are clicking on, whether they are interacting with the tier progress indicator, and where they are dropping off before adding to cart. Each of these data points points to a specific optimisation opportunity.

Scroll Maps for Bundle Visibility

A scroll heatmap shows what percentage of visitors reach each vertical point on the page. If 70% of visitors are not scrolling to where your bundle widget is placed, only 30% of your traffic is even seeing the bundle offer. This is the most common cause of low bundle engagement and the most straightforward to fix: move the widget higher on the page. See the placement testing guide for how to act on this data.

Click Maps for Product Selection Patterns

Click heatmaps on the bundle widget show which products customers are selecting most and least frequently. Products that are rarely clicked are either poor fits for the bundle or poorly presented. Products that are clicked constantly are your bundle anchors. Use this data to remove consistently ignored products from the bundle and replace them with products that are more likely to complete a customer's set.

Session Recordings for Qualitative Insight

Session recordings of visitors who engaged with the bundle widget but did not convert are particularly valuable. Watching how these customers interacted with the bundle often reveals specific confusion points or hesitation moments that quantitative data alone cannot explain. Use heatmap tools like Hotjar or Microsoft Clarity alongside Bundle MixMatch. Install for free.