Bundle Upsells at Checkout: Increasing Shopify Order Value at the Final Stage

The Checkout Upsell Moment

A customer who reaches your checkout has made the decision to buy. Their purchase intent is at its peak. This is the moment when a prompt showing that they are one item away from a 15% bundle discount is most likely to motivate the addition of another product. The investment is minimal from their perspective: adding one more item to a cart that they are already about to pay for feels like a natural extension of the purchase rather than a new decision.

How to Show Bundle Progress at Checkout

Display a simple message at checkout showing the customer their current bundle status and what they would unlock by adding one more item. "Add one more item to save 15% on your order" with a link back to eligible products is a clear and effective prompt. Keep it concise and specific about what action to take and what saving they will receive.

Product Recommendations in the Checkout Upsell

The most effective checkout upsell prompts include a specific product recommendation rather than just directing customers back to a category. "Add [product name] to unlock your bundle discount" reduces the friction of having to choose and increases the probability that the customer acts on the prompt. Recommend a popular, low-friction product that is genuinely relevant to what is already in the cart.

Shopify Checkout Extensibility

Shopify's checkout extensibility features (available to all merchants, with enhanced options on Shopify Plus) allow you to add custom content to the checkout page. Use this to add your bundle progress indicator and upsell prompt. See the Shopify Plus guide for advanced checkout options, and install Bundle MixMatch free.