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Merchant Tips6 min read

Shopify Plus Features That Supercharge Your Bundle Strategy

By Bundle MixMatch Team·

Checkout Customisation for Bundle Buyers

Shopify Plus merchants can customise the checkout experience in ways standard Shopify plans cannot. This is valuable for bundle buyers because you can add bundle-specific messaging, highlight the discount they are about to receive, and reduce friction at the payment stage. A checkout experience that reinforces the bundle saving keeps customers confident in their decision as they complete the purchase.

Shopify Flow and Bundle Automation

Shopify Flow allows Plus merchants to build automated workflows triggered by order events. For bundle programs, this opens up post-purchase automation: automatically tagging bundle buyers, triggering follow-up email sequences specific to the products they bundled, or flagging orders above a bundle threshold for VIP treatment. These automations build on the initial conversion to improve long-term customer value.

Advanced Analytics for Bundle Programs

Shopify Plus provides more granular analytics than standard plans. For bundle merchants, this means better visibility into which products are being bundled together, which tier thresholds are converting, and how bundle buyers compare to single-item buyers in terms of LTV. This data makes it much easier to iterate on your bundle configuration with confidence. See the merchant results guide for the key metrics to watch.

Combining Bundle MixMatch With Plus Features

Bundle MixMatch works across all Shopify plans including Plus. Plus merchants can layer the app's bundle and tiered discount functionality on top of their existing Plus capabilities for a more powerful combined strategy. Start with the setup guide to get your bundle live, then build out Plus-specific enhancements from there.

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